Engagement Starts with Caring

by Frank Roche on April 4, 2013

in Engagagement

You want employee engagement? Care about people.

I’m not talking about caring as in the perfunctory “How are you?” questions. Or having a monthly birthday cake. I’m talking about caring deeply. Like friends. For life.

You want to see what caring looks like? It involves someone I admire beyond words — the performance artist Marina Abromovic. I watched her documentary The Artist is Present multiple times and regretted not seeing her at MoMa in person.

Justin Fox at Zen Garage wrote this about an encounter at the show. Please watch the short clip. And think about what really caring means. Employee engagement is more than a couple of words.

Marina Abramovic and Ulay started an intense love story in the 70s, performing art out of the van they lived in. When they felt the relationship had run its course, they decided to walk the Great Wall of China, each from one end, meeting for one last big hug in the middle and never seeing each other again.

At her 2010 MoMa retrospective Marina performed ‘The Artist Is Present’ as part of the show, where she shared a minute of silence with each stranger who sat in front of her. Ulay arrived without her knowing and this is what happened.

Click to see the Marina and Ulay video

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