Would You Walk 3 Miles for a Soda?

by Frank Roche on March 19, 2013

in Communication, Wellness

I recently wrote about how much exercise you have to do to burn off food calories.

A report in Scientific American takes it further. In Tread Lightly: Labels That Translate Calories into Walking Distance Could Induce People to Eat Less, Roxanne Khamsi writes:

New York Mayor Michael Bloomberg’s campaign to limit sugary drinks is losing juice, but an idea the city has used to convey caloric information about these beverages might actually have legs. Public awareness posters used by the campaign showed the number of miles a person would have to walk to burn off the calories in a 20-ounce soda, and new research suggests that physical activity–based conversions such as these can actually persuade people to make healthier choices.

There’s your communication idea. Calories mean almost nothing to people. But realizing that you would have to walk 3 miles to burn off a 20-ounce soda. Makes you think, huh?

Know how far you have to walk to burn off the calories in 20 ounces of water?

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