Leave Them Wanting More

by Frank Roche on February 19, 2013

in Communication

Know this about the communication business — whether in HR or real life: Leave them wanting more.

Give them enough, but not everything. Excite them. Thrill them. Make them fantasize about what’s next.

In his article about the opening of Curtis Duffy’s Grace in Chicago, writer Kevin Pang boils down the idea:

Curtis’ cooking was the sort of intricately plated food to be consumed in six bites or fewer — just enough before the palate, mentally, becomes numb to the same flavor. “You want diners to say, ‘I wish I had one more piece of Wagyu beef, one more piece of salmon,” Curtis said. “You want them to not have just enough of a dish; you want them to crave for one more bite.”

Crave for one more bite.

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