Your Company Ads Are Employee Communication

by Frank Roche on October 19, 2011

in Communication

The name of this ad by AT&T is “Mistake.” How about titling it “Abject Failure”?

This ad runs in regular rotation on every show I watch lately. Last night, Sheryl turned down the volume, then flipped the channel when it came on. We’ve talked about it every time it comes on. And not in a good way.

Your ads say a lot about your company. They’re the face of who you are. So, I ask AT&T: What were you thinking? Who green-lighted this ad? Who said, “Yeah, what we’d like to portray is a woman who owns a greenhouse griping to her downtrodden husband about signing up for extra calling minutes.” And degrade him by saying, “I should have listened to Mother and married John Clark.” Really?

Is that the message you want to send to your customers?

You know your employees are watching, right?

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