Writing for Rabbits

by Frank Roche on May 19, 2011

in Communication, Management

[Credit: MJPhotos]

Snickers the Wonder Dog quivers every time she sees one. She sniffs the air. Rises up. Walks on her tippy-toes as she approaches.

Then…she bounds. Gives chase. And gives up.

Curses. Foiled by a silly rabbit again.

It’s a little bit of a garden game these mornings on my walks with Snickers the Wonder Dog. Wild rabbits are out by the dozens in all the yards. And without fail, the process is the same: The rabbit sits still, framed in Snickers the Wonder Dog’s line of sight, right until Snickers get just-so-close, and then it’s Roger-and-out. Zoom! The rabbit goes from you-can’t-see-me to the bunny blitz in a blink.

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Here are some tips for Writing for Rabbits:

  • Rabbits are nervous. When you make them very nervous, they sit vewy, vewy still (insert Elmer Fudd voice here).
  • Rabbits are prey. When you’re writing as management or HR, realize you look like a predator to them.
  • Rabbits are runners. Make a rabbit nervous enough and all you’ll see is their little cottontail.

You have a lot of rabbits in your organization. Communicating with them is like walking Snickers the Wonder Dog by them while they’re eating clover.

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