Shiny is Good: My New Train and Why It Matters to HR

by Frank Roche on February 23, 2011

in Creativity, Customer Service, Design

See that beauty below? I rode that train into Center City this morning.

SEPTA is debuting the Silverliner V, and I was lucky enough to ride on one this morning.

If you’re a regular reader, you know I get grumpy about commuting. I don’t like it. But today I did.

Which made me think about HR and office environments. Sure, it makes sense to get the most out of your investment. But at some point, you have to get new and shiny things. And you need to let employees know about it. I don’t like riding to work in trains that were built in 1960 and haven’t been upgraded since. Your employees don’t like to come to work in dingy offices to sit in grey cubicles and use computers that evoke Soviet design circa 1966.

People need shiny. The need new. And if you think you can keep milking more out of them with the old stuff, at some point they’ll be gone. Someone has new stuff. Make it be you.

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Here’s a video of the new Silverliner V pulling up to my station. You can’t believe how excited a bunch of jaded commuters got when we saw that beauty pulling into our stop.

And for those of you in Philadelphia who want to know what the SIlverliner V looks like from the seats, here’s a view from the two-seat side in the first car.

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