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Communication Advice: Listen to How the Locals Pronounce Words

Communication Advice: Listen to How the Locals Pronounce Words

by Frank Roche on February 5, 2010

in Communication

There’s a very interesting article in Ad Age about how in Spain, Pepsi is called “Pesi.” The embedded video below shows soccer star Fernando Torres being reprimanded by an American director who wants Torres to say, “Pepsi.” He says, “In my neighborhood they call it ‘Pesi.'”

Would you consider listening to how the locals in your company pronounce words and call things what they call them? It would be killer communication.

What regional items can you think of? For instance, a “steak” in Philly has a particular meaning. Yours?

{ 3 comments… read them below or add one }


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