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5 Ways to Sex Up Your HR Communications

5 Ways to Sex Up Your HR Communications

by Frank Roche on October 13, 2009

in Communication, Sex Sells

Relax! You can’t screw up her hair. Just tease it and make it look like a brown football helmet. — Shelby (Julia Roberts) to her mother’s hairdresser in Steel Magnolias.

brownfootballhelmetYour HR communications are dowdy. They’re drab. They’re frumpy. They’re the hair style equivalent of the standard suburban mom’s brown football helmet.

You need to sex up your HR communications. Trust me, you do. Here’s how.

5 Ways to Sex Up Your HR Communications

  1. Be Surprising. When’s the last time you did something completely out of character? Wearing red stilettos to dinner is surprising. How about using words you’ve never used? Or a look that gets attention?
  2. Be Daring. Sure, you can go with safe. That works. For a while. But after a while, safe turns into boring. And boring turns into Viagra ads. Do something no one else does. Ever used Twitter for a major corporate announcement?
  3. Be Bold. There’s nothing more compelling than having the attention solely on you. What could be sexier? How about really steaming it up and creating a communication campaign that makes your employees think they’re the only ones on earth? Why do a poster that fits in a glass case? What about a poster 8 feet tall?
  4. Be Adventurous. All work and no play…well, you know the story. Is there something that you really wanted to try but keep holding yourself back? Don’t do it. Have you ever used scents in your communication? What about 3D?
  5. Be Mysterious. Show them some leg, a glimpse here or there, but don’t show them everything. Think Marlene Dietrich, not Madonna. You don’t have to tell everything at once — let the tension build.

Sarah Chambers and I collaborated on this one. She has lots of shoes. Some are even red on the bottom. — Frank

marlene[Photo credit]

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