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Want Employees to Pay Attention to Your HR Communication? Do This

Want Employees to Pay Attention to Your HR Communication? Do This

by Frank Roche on July 6, 2009

in KnowHR

There’s a huge HR communication lesson in what word-of-mouth expert Andy Sernovitz says about getting people to notice your stuff:

American Apparel sells some crazy stuff. Pinstripe bloomers and gold high-waist tights.

I don’t know who buys it.

But I know that thousands of people walk by the store windows every day and ask “Who would buy that?!” — and remember the store.

And thousands of people email a link to their friends asking “Who would buy that?!” — and remember the website.

Then everyone buys a plain T-shirt and the rest of the normal merchandise.

Lesson: A little outrageousness gets people to notice your regular stuff.

Do yourself a favor and subscribe to Andy’s blog, too. It’s a source I learn from with every post.


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