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The Value of Normalizing the Situation

The Value of Normalizing the Situation

by Frank Roche on January 28, 2009

in Communication

Did you notice what happened very quickly after US Airways 1549 landed in the Hudson River? Government officials were all over the television saying, “Everything’s okay. This was an oddity. We have the bird situation under control. Here’s how we handle the birds in our flight paths.”

That’s called normalizing the situation in the communication business. Tell everyone that it’s going to be okay. That it’s not SNAFU. That we know why things happened. Move along folks, nothing to look at here.

What’s sadly missing in a lot of employee communication these days is the lack of normalizing. We hear of thousands and thousands of people being laid off — and we hear almost nothing about the millions upon millions of people who are still working to make their workplace better. Wouldn’t it be great to hear some uplifting stories right about now? To tell your employees some stories about what’s going well instead of only that things are bad and could get worse?

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