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A Great HR Communication Lesson from Southwest Air PR While Addressing the “We’re Too Beautiful to Fly” Girls

A Great HR Communication Lesson from Southwest Air PR While Addressing the “We’re Too Beautiful to Fly” Girls

by Frank Roche on February 29, 2008

in Communication

Look at this video response from Southwest Air. What do you notice about it? High production value? Nope. Middle-aged PR hack giving the response? Nope. Big branding and a press conference? Nope.

Lo-fi, folks. Lo-fi. (And one brilliantly placed piece of corporate marketing in the background.)

Here’s some background on the “too pretty to fly” story.

{ 2 comments… read them below or add one }


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