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If You Want to Get Their Attention, Surprise Them

If You Want to Get Their Attention, Surprise Them

by Frank Roche on February 28, 2008

in Motivation

Excess on occasion is exhilarating. It prevents moderation from acquiring the deadening effect of a habit.
–W. Somerset Maugham

Ever wonder why paying to market just doesn’t do it? I thought this quote told the story. If you want to get their attention, every once in a while you have to surprise them.

I’m not talking about making your payroll go nuts, but I do advocate for really going for it every once in a while and surprising a superstar with excess. I’m talking about something huge. Sarah told me the story of a firm she used to work at and how they used to award cars to superstars. How cool is that?


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