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Fire Them Up!

Fire Them Up!

by Frank Roche on October 8, 2007

in Books

Fire Them Up! CoverI heard from Carmine Gallo, a reknowned communication coach, a few weeks ago. He said that he had a new book coming out called Fire Them Up!. Carmine had interviewed 25 company leaders and distilled their communication lessons down to ‘7 Simple Secrets.’ I was intrigued.

So, I was delighted when a copy arrived in my mailbox this week. Fire Them Up! (Amazon, B&N) not only came as a red-covered book, but there was also a set of matches as a marketing reminder. Fire them up, indeed.

And Carmine delivers. Fire Them Up! has hot ideas about employee motivation. It’s a quick read with lots of examples and illustrations about what works in some of the best companies in America, including The Ritz Carlton, Cranium, Apple, Cold Stone Creamery, and Disney. Carmine has talked to them all, and has great stories that back up his 7 Simple Secrets to “inspire colleagues, customers and clients; sell yourself, your vision and your values; and communicate with charisma and confidence.”

I really enjoyed Fire Them Up! and got quite a few pointers. I love stories, and Carmine wrote those with the passion that he put into the entire book. Fire Them Up! is a must read for leaders who want to know about communicating with impact. And the book is one of those that can be sampled and read over along the lines of Thriving On Chaos, which is always a good book outline for me. Quick, easy, actionable stories work.


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