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The Way to Overcome Company Myths

The Way to Overcome Company Myths

by Frank Roche on September 5, 2007

in Communication

The conventional response to myths and urban legends is to counter bad information with accurate information. But the new psychological studies show that denials and clarifications, for all their intuitive appeal, can paradoxically contribute to the resiliency of popular myths.

That’s the summary of a report in the Washington Post today in an article called Persistence of Myths Could Alter Public Policy Approach. You see what the say there: It doesn’t work to counter bad information with good information. Letting a myth get legs at work, whether that’s about pay, benefits, or policies can make the communication challenge double difficult. Don’t let myths get a life of their own. And if they do, don’t deny — get new and fresh information out there.

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