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How to Talk to Your Employees

How to Talk to Your Employees

by Frank Roche on August 9, 2007

in Communication

Anna Farmery of The Engaging Brand wrote a brilliant essay about how to talk to your employees in 7 Deadly Sins of Marketing to Employees. Sin #1 gives you a flavor of how authenticity and creativity are essential in employee communication:

1. Don’t explain the company performance purely in figures. Many just don’t understand the terminology or what it means….use graphs, use pictures, use stories. You wouldn’t sell food by purely advertising the nutritional data!

This is a good corollary to a piece I wrote a few days ago that advocated using pictures to communicate. Read Anna’s entire list. There are some real “Ah-ha!” moments in there.

As an aside, Anna also does an excellent podcast that you can subscribe to here. I’m a subscriber!

{ 2 comments… read them below or add one }


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