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College Students Say, “I Want My CareerTV”

College Students Say, “I Want My CareerTV”

by Frank Roche on July 20, 2007

in Careers, Recruiting, Technology

CareerTV logo

When You’re Talking About Employment Branding, This Is Where It’s At
CareerTV is a place for employers to get their brand out there,” said Jim Buttimer, COO of CareerTV, in an interview yesterday. “It’s a single place for college students and MBAs to find information about companies. Sure, there are a few company videos out there, but you have to work to find them.” CareerTV puts all that information — employer videos, university videos, video resumes, and tools — in one place. “When you’re talking about employment branding, video is where it’s at.”

CareerTV Tells Company Stories to College Students
CareerTV, which launched early in 2007, is “the first and only global television programmer and interactive website designed to help college students and young professionals develop long-lasting successful careers within the world’s top employers,” according to their site. There’s a brief and instructive video about their service, as well. (Makes sense — they’re in the video business.)

CareerTV’s employer videos include Walt Disney, Google, FBI, CIA, Microsoft, and Apple among their Top 10. This section of the site can be sorted by the “2006 Universum Ideal 100″ list and can be filtered by industry.

Recruiters: Get Your Video Out There
CareerTV creates videos using professional journalists. “We do the editorial,” says Mr. Buttimer. “We can do that for employers, or they can put up an internally-produced video on our site. The advantage is that we have a single site, CareerTV for candidates to use, plus we can distribute videos to our sister companies.” Those include Wet Feet, Jungle Online, and Yahoo Hot Jobs.

Creating a Video Resume
CareerTV also is setting the standard for video resumes. “We think it’s a matter of education and efficiency,” says Mr. Buttimer. “Right now video resumes are in the very early stages, and there are no standards.” CareerTV is working on several formats and doing research on what works. “We’re going to be testing some materials. We’re at the National Collegiate Scholarship Convention this week and showing some different ideas.”

“Right now, HR thinks video resumes are time consuming,” says Mr. Buttimer. “It’s because there’s no definition of what a video resume should be and each is different.” Having video resumes that wander all over the place make them novelty items right now. CareerTV has some examples on their site of what’s a good format. “We have expectations about paper resumes; there’s a generally agreed format. When video resumes get to that point they’ll be very efficient for HR recruiting.”

Is There Really a video Resume Controversy?
Sure, there’s been a lot of talk on HR and legal blogs about video resumes and some even say you shouldn’t do them, but that doesn’t seem hold a lot of water.

“We’ve talked to people at the EEOC and their take is this: Don’t discriminate,” says Mr. Buttimer. “It’s an odd thing to hear people worrying about video resumes, when, in fact, they see people in person or on video conference all the time.” The essence, he says, is the same in person or on video: do the right thing.

Using Social Media and University Links
CareerTV videos can run on Facebook, and the company is working on a Facebook app. As many of you know, Facebook is the place to be seen these days, and companies like CareerTV that recognize that expand their reach for their target market — college students who are looking for jobs.

CareerTV On the Rise
Traffic is building at CareerTV. It’s a centralized place for employers to get their brand message out there, a way for college students to quick look through company videos in one place, and a place for job seekers to get salary planning and resume tools. CareerTV doesn’t have a job board right now, but it sure looks like it would be a logical addition.

Video is where it’s at. In five years, we’ll find recruiters who think that paper resumes are as quaint as pagers and mimeograph machines.


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