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Simple Communication Works Best: Apple’s Finger Tips

Simple Communication Works Best: Apple’s Finger Tips

by Frank Roche on July 10, 2007

in Communication, Writing

Finger Tips
Keep it simple. That’s some pretty good advice for employee communication. You know that.

Here’s a really well done idea for simple communication: Finger Tips. It’s Apple’s super quick overviews of functions for the iPhone. Finger Tips are 20- to 40-second little “movies” that tell the essentials of what works.

You know how tempting it is to wedge in every last little piece of information into your employee communication? Well, you can’t do that. There isn’t enough paper or attention span to write down every idea. But what about the opposite? How about little Finger Tips, simple blurbs about the essence of what you want employees to know? Yep, that’s the way in 2007. Short is the new long.

[tags]iPhone, communication, HR, Apple[/tags]

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