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Communicator in the Dell

Communicator in the Dell

by Frank Roche on June 21, 2007

in Communication

Dell Computer got into an internet pickle a week ago when they sent a cease-and-desist letter to a blogger who had published an insider’s look at Dell sales techniques. A blogstorm ensued, and it wasn’t in Dell’s favor. Guess what? Dell did the right thing.

You can read about the whole debacle here in a response from Dell. It’s worth reading in its entirety. They took responsibility. They talked in the first person. The response wasn’t written in legalese. There’s a communication lesson in that piece that applies inside companies as much as in criss communication: Be transparent. Truth wins over bluster every time.


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