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Workstream Broadens Its Product Line to Serve Mid-Market Clients

Workstream Broadens Its Product Line to Serve Mid-Market Clients

by Frank Roche on June 18, 2007

in Technology

You’re in HR Technology No Man’s Land if you work in a small company. You can can buy a performance management product from one company, a career planning module from another, and compensation planning from a third. But who has the time, or the money, to do that? Now you don’t have to.

Workstream Announces an End-to-End Solution for the Middle Market
Workstream logoWorkstream announced a new suite of products to service businesses with between 100 and 2,500 employees. The company launched three major products today — Workstream Recruitment Professional, Performance Professional, and Development Professional — and four more modules are going to be released quickly on their heels. The “on-demand” tools are designed to be virtually turn-key and can be running in a couple of days.

One Neck to Choke
“When you buy multiple systems as a mid-sized company, who fixes your problem?” said Deepak Gupta, CEO of Workstream, in an interview last Friday. “Now with our new solutions for this market, there’s what I call ‘A Single Neck to Choke.'” Mr. Gupta was joking, of course, but the single source for mid-market customers is a big issue. Workstream is offering mid-market companies one-stop shopping for HR technology.

Built on the Same Platform as Large Enterprise Solutions
Workstream’s on-demand tools are fully configurable and are built on the same, tested platform as their large enterprise solutions. They’re just scaled down. “We’re providing and end-to-end suite that only the largest companies had access to,” said Kevin Dobbs, SVP Corporate Development and Marketing. “We make the price attractive for mid-sized businesses. It’s quick to implement. And it’s on-demand.”

The mid-market suite is built on an elastic platform. “If customers change — if they grow or their needs change — Workstream Pro can be configured to grow with them,” said CEO Deepak Gupta. “There’s no bait-and-switch where we show you one product for large enterprises and then sell you something different. ” Mr. Gupta made a comparison to premium autos. “If you went to buy an S-class Mercedes, you can get every single feature. But if went to buy a C-class Mercedes, there are fewer options. However, they’re both both Mercedes. That’s how we built our mid-market suite.”

So What’s the Big News?
Yes, Workstream announced an aggressive move into the middle market. So what? Taleo has a small and mid-size market offering. So does Success Factors. SAP and PeopleSoft have a mid-market approach to a certain extent.

“There are two points to be made about why this is news,” said Deepak Gupta. “One, mid-size companies used to have to deal with multiple vendors. Now they have one. And two, all of those vendors are offering different products. Our products are the same quality and configurability as our large enterprise solutions.” What should be interesting to mid-market HR departments is that Workstream’s tools are designed to be easy to use.

Walk Up Interface: Just Use It
What about training? How does a small company get training to use Workstream’s products? “We have what we call a ‘walk up interface,'” said SVP Kevin Dobbs. “Our interface is intuitive. Users can just walk up and use it. They don’t need training because it just works.”

You Can Try Workstream Free for 30 Days
If you’re running HR in a mid-sized company, you can try Workstream’s suite of on-demand products cost-free for 30 days. “Our solutions are affordable. And now mid-sized companies can try our integrated solutions right away,” said Deepak Gupta. A test drive of any product is cool. And with the quick time from “Let’s try it” to the product working, it sounds like a pretty easy decision for HR managers at mid-sized companies.

Find Out More About Workstream’s Mid-Market Products
Workstream is offering a webinar called “Workstream Professional – HR That’s Smart. Simple. Spreadsheet-free,” on Thursday, June 21 at 10:00 a.m. PDT.

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