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Victimized by Choice

Victimized by Choice

by Frank Roche on April 18, 2007

in Benefits, Creativity, Education

We offer employees choices — and lots of them. Choice in healthcare. Choice in pay mix. Choice in training. And choice in career planning. Choice is good, right? Not really. In fact, employees are victimized by choice.

Professor Barry Schwartz’s research for The Paradox of Choice shows that having too many choices can make people miserable. You can watch him talking about being victimized by choice and how to achieve personal happiness on a 19-minute TED Talks video. If you’re in HR program design business, it’ll be the best 19 minutes you’ll spend today.

When designing your next benefits program, remember the words of Mies van der Rohe: Less is more.

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