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No Impact Man and an HR Project

No Impact Man and an HR Project

by Frank Roche on March 31, 2007

in Environment

No Impact Man

Some of My Best Friends Recycle
We recycle at our house. We talk about reducing our carbon footprint. We talk about global warming. And we drive an SUV. We buy bottled water. Food from far away. Small items in large plastic clamshell packaging. I can’t say that I’m proud of that. Which made me pay attention to an article by Seth Godin called “Noimpactman makes an impact.

No Impact Man is a real person, on a real mission. I cut in his blog header above just because it’s so creative. Here’s what he says about his effort:

No Impact Man is my experiment with researching, developing and adopting a way of life for me and my little family—one wife, one toddler, one dog—to live in the heart of New York City while causing no net environmental impact. To do this, we will decrease the things we do that hurt the earth—make trash, cause carbon dioxide emissions, for example—and increase the things we do that help the earth—clean up the banks of the Hudson River, give money to charity, rescue sea birds, say.

Making a Real Impact Versus Talking About It
Interesting to me, to say the least. I was thinking that No Impact Man is on to something. He’s talking about making real impact, not just the cursory “I Recycle” kind of effort. It would be a pretty cool HR project that would get at the hard work of helping the environment. Every. Single. Day.

Clarity Starts at Home
I’m going to talk about this at iFractal on Monday. I’m going to see what we can do to get real about having an environmental impact. We’ll make a list and I’ll document it here. See, No Impact Man already made an impact. Maybe it’s something about blogs that start with the words “No” or “Know.”

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