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To Keep Their Attention, Be Provacative

To Keep Their Attention, Be Provacative

by Frank Roche on September 28, 2006

in Communication, Motivation

competing for AttentionKathy Sierra at Passionate posted an article called Be Provacative and used the graphic at the right to illustrate where attention goes. She writes:

If we want our users (members, guests, students, potential customers, kids, co-workers, etc.) to pay attention, we have to be provocative. We can moan all we want about how the responsible person should pay attention to what’s important rather than what’s compelling. But it’s not about responsibility or maturity. It’s not even about interest. It’s about the brain.

She outlines ten elements that are essential to break through the clutter and be provacative. Want to get through to employees? Interrupt the pattern every now and then. Be provacative, not predictable.


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