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Ready. Set. OK Go.

Ready. Set. OK Go.

by Frank Roche on September 2, 2006

in Communication, Cool, Simplicity

Creativity doesn’t have to be costly, either in HR communication or in promoting your latest single. For instance, this video by the Chicago-based band OK Go cost them ten bucks. Really. They posted it on YouTube and got a millions hits in the first week it was up. Their song Here It Goes Again, featuring their now-famous “Treadmill Dance” is the biggest thing in music, and viral marketing, over the past few weeks, with over five million views of the video below (as of Sept. 2, 2006). Shows what a little creativity coupled with content can get you.


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